Online+Ad+Design

Online Ad Design #1: Banner Ad



Online Ad Design #2: E-Newsletter



Online ad design #3



This ad campaign is designed for a fictitious bakery based in British Columbia. The goal of the campaign is to spread awareness of the company to build a fan base through the offering of free baked goods, particularly cupcakes. Cupcakes are a huge trend of portion controlled desserts that vary in the flavouring and design. The target of this campaign are youth and adults who enjoy baked goods. Consumers love to receive free gifts and incentives and are usually willing to divulge basic personal information for it. This ad campaign contains three ad elements: banner ad, e-mail newsletter and Facebook fan page.

The banner ad entices the targeted consumers to click on the cupcake to receive a free voucher. This method makes the process simple, all they have to to is click the cupcake and they are rewarded. But once that cupcake is clicked on, they will be asked for some basic personal information to build the consumer database. The e-mail newsletter is sent out to masses people at a time rather than them just stumbling upon a banner ad on a website that they browse thus reaching a higher number of consumers. Hence, offering them the opportunity to be rewarded by just sharing the offer with their friends is simple as they just forward the e-mail thus spreading the message to a multitude of potential consumers. The Facebook fan page is to build an online social community for the company where fans of the business can share their view points and comments about the company which in turn can be used as market research for the business to estimate product demand. To entice consumers to join the fan page, an incentive must be offered in order to keep them coming back to the page and being an active participant.

The difficulties I came across with this campaign are deciding the incentive offers provided for each ad element and how to keep the campaigns consistent without getting to over creative. Facebook has also enforced the timeline feature for all pages as well including fan pages and business pages which made it difficult to navigate how to include contests, marketing information, campaigns without creating a endorsed Facebook ad. Another difficulty was trying to ensure that the ads kept the consumer maintained in their interaction rather than just dismissing it.