Annotated+Bibliography

=Annotated Bibliography=

Shields, Mike. "The Problem With Online Advertising Is That There Are So Many Problems: Dumage.com Serves As A Microcosm of the Industry's Many Ills//".// Adweek. Adweek.com. 2012 Mar 19. Web. 2012 Mar 20.

Mike Shield writes about the racy content manner of Dumage.com where advertisements for major brands are placed. The ads for these brands are cluttered onto a single page and being placed on a site like Dumage.com implies that these brands condone such racy and controversial matter. The placement of the ads are a discernable concern as these big brand companies should be protecting their brands from sites they are not okay with. Shields discusses the need for Brands to be able to target content that will reinforce positive connotations to their brand. It occurs often that ads end up in the wrong spaces, placed with content that has no reference to the brand itself. Brand Safety should be important to companies. Shields also discusses the importance of video and the use of video as incentives is becoming increasingly common where people are given "extra points" in a game to watch a branded video.



Shaw, Gillian. "Pew State of the News Media reports news consumption up but traditional ad revenue declining". Digital Life. Vancouversun.com 2012 Mar 19. Web. 2012 Mar 19.

Gillian Shaw discusses the ad revenue changes that occurred between ads placed in a paper and ads placed on mobiles. 68% of ads went to digital advertisers revenue in 2011. Print is losing ad revenue quickly as the number of devices people own increases. She feels that the crisis for newspapers is not in their audience but the advertising revenue they receive to produce the newspapers as it is easier for brands to reach target audience digitally. She also mentions that sites that aggressively use social media generate more traffic than search, in other words bringing the content to the user rather than having them search for it.

